The Soul of Seoul


Ok, I admit that the title sounds a bit big, huge even – and all-embracing, but I couldn’t resist.

Seoul is a city both quirky and cute. Fascinating, bustling, vast. A megacity of contrasts. And very much about taking a lot of pictures.

Spicy kimchi; the extremely busy Gwangjang market offering everything you could ever think of from black bean pancakes to electronics; shopping malls that are open 24/7; underground shopping malls; nightly food stands that serve late night shoppers; photobooths that are ubiquitous. So many cozy cafes, offering a wide range of imaginative coffee drinks (both hot and cold), such as sweet potato lattes. And divine egg tarts. It is funny that despite the fact that there is a café in every corner, many of them still attract a queue. Like did the 2D Café we visited in Yeonnam-dong 223-14: a hotspot for those who want the perfect IG shot in a cartoon-like setting. Try the red velvet cake: it was juicy and delicious.

I love to observe street fashion and I spotted a very popular trend on the streets of Seoul – and what makes this slightly peculiar was that it was in late December: a long padded jacket (either black or white) paired together with flipflops. No scarf, no mittens, no hat and above all, no socks!

Another unique dressing sight is the hanbok, the traditional Korean dress worn mostly at traditional occasions. It is characterized by vibrant colors and a bell-shaped form. We spotted young people dressed in it at the Changdeokgung palace area and in the Bukchon Hanok Village. There are also plenty of hanbok rental shops, especially near the famous sights, in case you want to try on traditional Korean style for yourself.


What else, what else? Seoul is safe, super safe one could say. We were sitting in a coffee shop (when in Korea…) and a young man left his wallet on the corner of a table when he went to the men’s room. And there it was, exactly in the same spot where he left it, when he returned.

And the food is purely delicious: Kimchi, tofu, Korean bbq, hot pots, the list goes on. I love Korean food.

Seoul is a fascinating combo of history, culture, Korean cuisine, pulsating energy, endless shopping opportunities, cute details and cuter cafes. I’ll share my best Seoul tips in my next post!

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